Your search for the best free digital marketing tools ends here. Follow this list of the top 10 best free digital marketing tools.
Without good marketing, no business can be sustainable. Efforts that companies put into their brand and exposure to customers are great because the market is very competitive. But without innovation, information, and following trends, it’s almost impossible. To keep up with the market, you need appropriate digital marketing tools that boost your efficiency.
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Top 10 Best Free Digital Marketing Tools
10. Unsplash – Best for Stock Images
The visual element of digital marketing is important, as it attracts the attention of prospective customers, whether they visit your website, follow you on social media, or run onto your blog post. So when you need these assets, you can make them or use pre-made ones from stock libraries.
With the Unsplash app, you can get high-quality photos for free. The website has a huge library of high-res images from different niches. You can download whatever you need, and crediting the author is optional (but highly desirable). Also, Unsplash often adds new features and gets better and more user-friendly with every update.
9. Yoast – Best SEO Tool
SEO is one of the pillars of digital marketing. When you create content, you need to optimize it before publishing, and that’s what SEO is all about. Handy apps like Yoast use several SEO tools to optimize your content, improve readability, and help you with backlinking.
The free Yoast plan comes in handy for basic SEO tasks, such as arranging meta titles and meta descriptions, changing page titles, on-page optimization, etc. It might not be the ultimate SEO tool as it lacks some features, but even as such, it’s more than enough to bring your SEO practice to a higher level.
8. Grammarly – Best for Writing and Proofreading
Written content makes up a large part of digital marketing and speaks the world about the company, brand, or product behind that text. And we don’t just think about what’s written, but how it’s written. Simplest things like typos or grammar errors can make people give up reading if they notice these mishaps in your writing.
Proofreading written content is a must because no reputable company should risk failure because of poor grammar. Mistakes can happen to everyone, but tools like Grammarly can save the day. It’s easy to use, and its free plan has enough features to point out and correct mistakes in your writing.
7. Canva – Best for Design
Since its appearance, Canva has revolutionized graphic design. Unlike many similar platforms, this one offers a whole range of options and features to create images for different purposes. There are many templates and various graphic elements you can use for free. It’s super intuitive, so even if you have no clue what to do, you can easily learn.
Whether you’re just a graphic design enthusiast or want to make use of the designs you make, Canva has it all. You can create different-sized images for blogs, e-mails, social media posts, etc. Plus, you get a free storage space to keep your designs there.
6. Mailchimp – Best for E-mail Marketing
Mailchimp is an excellent and acclaimed e-mail management tool, especially suitable for beginners. Drag-and-drop menu makes it a breeze to use, and many e-mail templates will speed up the whole process, although you’re free to create your mails from scratch.
The free Mailchimp plan will work if you have no more than 2,000 subscribers, which is quite enough to start. It allows you to send 12,000 e-mails monthly, schedule sending, set auto responding and sign-up forms, do A/B testing and analytics related to your e-mail campaign, etc. Finally, it can integrate with other management tools in just a few clicks.
5. Hotjar – Best for Website Optimization
As a website owner, you want to know its performance. Helpful tools like Hotjar can be your best ally in observing the behavior of visitors to your website. It allows you to see how long they stay there, what they click, how they interact, etc.
Visitors’ behavior is the result of the efficiency, attractiveness, and user-friendliness of your website. By following their actions using Hotjar, you can adjust or change your marketing strategy and create a profitable funnel to improve conversion rates.
4. Buffer – Best for Social Media Content Posting
If you rely on social media marketing most, you must keep your audience engaged and up to date, and regular posting is the best way to do so. But it can be time-consuming, especially if you don’t have a dedicated employee or a team to do so.
In that case, Buffer is a must-have. It’s a free tool for better organization of your social media channels. You can manage multiple accounts and save a lot of time. The best part is automated post-scheduling, which allows you to prepare up to ten posts per network.
3. Asana – Best for Project Management
Asana can help small businesses, teams, or individuals working on projects. It allows you to organize, assign, and reassign tasks, follow the progress, and integrate with other project management tools.
The free plan supports teams of up to 15 people divided into sectors. Each can work on different tasks with different deadlines. Asana will send reminders and updates on projects to keep everyone up to date.
2. Google Workspace – Best for Communication and Collaboration
This collection of cloud tools is the best option for team integration. With some of the best Google apps and tools you get for free, this suite allows you to plan and run your business smoothly.
With Google Workspace, you have productivity, collaboration, and communication tools under one roof. With the newest updates and app releases, users don’t need to sign in every time they access their Workspace. That brings a host of benefits to companies.
1. Google Analytics – Best for Traffic Tracking
During each campaign, it’s necessary to analyze it, monitor its success, and detect potential problems in time. Without using the right metrics to follow your marketing strategies, you’d have no clue what’s happening and what you should do next.
Google Analytics is by far the best free analytical tool. It can track website traffic, monitor the visitors’ behavior, measure the campaign success and ROI, etc. When you have insight into all that, you have enough information for real-time analytics and well-informed decisions. Here are some handy tips and tricks on using Google Analytics.
Nowadays, you can create your marketing stack without spending a single dollar. The Internet abounds with free sources that can be of great help. That means a lot to anyone who wants to make the most of their limited budget.